ProductCamp Atlanta Sessions and Topics

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  1. Protecting & Monetizing Intellectual Property for the Technology Industry

    We understand that when you are meeting tight deadlines and clients are turning up the pressure, you just don't have time to get to all of the tasks that need to get done in your business. We are a full service legal and accounting team that serves the technology industries. We can give you tips on how to create an intelligent business strategy that will supercharge your back office and take the stress away from day to day operations so that you can focus on delivering the kinds of results that your clients demand and deserve.
    Our goal is to…

    18 votes
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      1 comment  ·  Admin →
    • No Such Thing as a Social Product – Only Social Product Managers

      With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve…

      12 votes
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      • Putting the User Back in User Stories with Personas

        Have you met User? You know, the guy in "as a user, I want to..."?

        The nameless, generic user that serves as the actor in many user stories does little to encourage empathy in your Agile project teams. Beyond that, it's highly unlikely that all of the desires encapsulated in a project's user stories would be shared by one individual. But when every story is told from User's perspective, it becomes incredibly difficult to understand the value of each story so that it can be effectively prioritized.

        Research-backed personas provide a powerful tool to understand the people for whom you…

        10 votes
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        • User Experience: Surprise and Delight Me.

          Does your product enhance people's lives, create happiness, surprise and delight even for a moment?
          Can your product make someone feel more empowered, inspired or in control of their destiny?
          Do your customers recommend or better yet, rave about your product to others?
          OR
          Does your product simply perform a function or solve a problem: to save time, money, effort or frustration?

          Break the habit of simply fixing bugs, adding features and addressing complaints and take a step back and look at real user experience.
          Look at your products from the user's perspective and in the user's context.
          Discover small…

          7 votes
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          • Engage UX to clarify requirements

            Text-based, over the wall requirements often result in disappointed product managers when the product pops out of development. User eXperience (UX) professionals can provide user scenarios, stories, and wireframes that effectively communicate requirements to developers and initiate realistic negotiations about what can be done. They also provide the opportunity to get user validation before code development even starts.

            6 votes
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              1 comment  ·  Admin →
            • Better Design Through Sketching: Collaborative Design Workshops

              Are you managing a product without the benefit of a design team and need to improve the quality of design? Are you working with a design team, but wish you could speed up their design efforts? Do you struggle with defining requirements at the right level to guide your design team without limiting their creativity and potential innovation?

              Collaborative design workshops allow you to harness your stakeholders' domain knowledge to quickly generate a wealth of design ideas. Using these ideas as input into traditional design processes can lead to better, more innovative designs--in less time.

              In this workshop, we'll follow…

              6 votes
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                1 comment  ·  Admin →
              • Social Media Meets Quick Response (QR) Codes: 25 Great QR Ideas in 10 Minutes - Then We Brainstorm!

                Find out how to integrate QR codes in your product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls.

                I’ll give you 25 QR ideas in the first 10 minutes: then we’ll brainstorm at least 25 more great QR ideas in the next 20 minutes. Remaining time for discussion.

                New to QR codes? Please read my QR Codes 101 … blog post:
                http://blog.GREATtv.com

                4 votes
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                  1 comment  ·  Admin →
                • Accelerating Top Line Growth: Driving sales with compelling market positioning

                  This session explores proven secrets that energize the sales force in selling more of your product, at higher price points, with faster sales cycles. We'll focus not only on creating a compelling market position, but on ensuring that sales channels are messaging effectively to the right audiences. The content will be especially useful for product leaders operating in organizations with multiple product lines, who compete for the attention of sellers.
                  Some of the interactive topics addressed include:

                  * key questions sales needs answered (hint: they're simple questions)
                  * top mistakes product marketers make (hint: the sales force is a market…

                  3 votes
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                  • From Product Manager to the C-Suite

                    An open discussion about how product managers can move forward in their careers to general management and eventually the C-Suite

                    3 votes
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                    • Introduction to Product Camp

                      To be held during registration time - this is a brief overview of what Product Camp is all about and how to get the most of your day.

                      3 votes
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                      • How may people does it take to build an Iphone?.

                        Iphones (an other huge volume products) are made by the "millions per year" and offer significant manufacturing and logistics challenges. We will collaborate on global issues, labor, USA opportunities as well as true costs and fullfillment..etc. etc.

                        1 vote
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                        ProductCamp Atlanta Sessions and Topics

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