It is rapidly becoming common practice for companies to incorporate some aspect of social media in their marketing strategy. Some get it, and some don't. Having a corporate blog, a twitter account, and a facebook fan page does not mean you have a social media marketing strategy. It's how well you use them and how you engage with your consumers. This session will be about using multiple social media platforms and bloggers to spread your marketing message. How to go beyond the product review to create an experience that can lead to increased awareness, sales, and brand loyalty.