Very New Product Development
Developing and managing products where markets are ill defined (email in the 1990s) or simply do not exist (mobile apps prior to smartphones) is difficult and risky but potentially very rewarding to the company. This session will explore methodologies and "war stories" from people who have attempted to do what others thought was impossible.
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2 comments
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brenda deitz-murray
commented
In the process of developing a new product or service, how do you
collect information and locate resources to develop your product
without someone stealing your idea.In the process of developing a new product or service, you learn
their are similar products on the market, using similar technology, but your product or service is different. How much information about your new product or service idea should you share with others while developing it?When do you know your new product is ready to market?
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mmealling
commented
Here are some of the ideas I have so far:
1) How do you quantify a market opportunity when the customer has no idea they want your product in the first place? We will discuss market proxies (telephone for email), agent based simulations (Tech has done some cool work here), and differentiating between an early adopter and a "geek-only" product.
2) You can get a customer to tell you what they want if you prepare the customer and learn to listen properly. Surveys are usually the completely wrong answer. This is where science fiction, story telling, and customer driven ideation do best.
3) Very New markets are super risky. Your go-to-market strategy needs to be able to fail fast. There should be a version of Agile/Scrum for gauging product viability, especially around the idea of a truly "minimally viable product".
Anyone else have any topics they'd like to discuss on this idea?
