ProductCamp Atlanta on UserVoice

Accelerating Top Line Growth: Driving sales with compelling market positioning

2011-02-19T06:42:04+09:00

Russell Scherwin suggested:
This session explores proven secrets that energize the sales force in selling more of your product, at higher price points, with faster sales cycles. We'll focus not only on creating a compelling market position, but on ensuring that sales channels are messaging effectively to the right audiences. The content will be especially useful for product leaders operating in organizations with multiple product lines, who compete for the attention of sellers. Some of the interactive topics addressed include: * key questions sales needs answered (hint: they're simple questions) * top mistakes product marketers make (hint: the sales force is a market of its own) * putting segmentation to use in the field (hint: marketing is sales in the aggregate with a longer horizon)

Better Design Through Sketching: Collaborative Design Workshops [updated]

2011-01-20T23:46:12+09:00

Are you managing a product without the benefit of a design team and need to improve the quality of design? Are you working with a design team, but wish you could speed up their design efforts? Do you struggle with defining requirements at the right level to guide your design team without limiting their creativity and potential innovation? Collaborative design workshops allow you to harness your stakeholders' domain knowledge to quickly generate a wealth of design ideas. Using these ideas as input into traditional design processes can lead to better, more innovative designs--in less time. In this workshop, we'll follow the studio critique method taught in many design schools to create several concepts for a website. In addition, I'll share some pointers on how to introduce this technique into your organization--and some pitfalls to avoid (e.g., design by committee). Not artistic? If you can draw a box, you have the tools you need to communicate your design ideas effectively. Don't let fear of embarrassment stand between you and innovation.

Wayne @ dimensional three design said:

Good topic..This a powerful way not only for designers and engineers but also marketing, management and other associates to communicate potential product concepts or requirements early and anytime in a product development . It can (does) save time and costs without use of computer renderings and CAD or formal early traditional visual methods. Two great recommended "books" to consider are "On The Back of a Napkin" and "Unfolding the Napkin" by Dan Roam.

How may people does it take to build an Iphone?.

2011-01-20T13:22:04+09:00

Wayne @ dimensional three design suggested:
Iphones (an other huge volume products) are made by the "millions per year" and offer significant manufacturing and logistics challenges. We will collaborate on global issues, labor, USA opportunities as well as true costs and fullfillment..etc. etc.

Protecting & Monetizing Intellectual Property for the Technology Industry [updated]

2010-08-10T10:46:02+09:00

We understand that when you are meeting tight deadlines and clients are turning up the pressure, you just don't have time to get to all of the tasks that need to get done in your business. We are a full service legal and accounting team that serves the technology industries. We can give you tips on how to create an intelligent business strategy that will supercharge your back office and take the stress away from day to day operations so that you can focus on delivering the kinds of results that your clients demand and deserve. Our goal is to protect your creativity and help you come up with creative solutions that will improve your business.

jasonbrett said:

Can you please re-enter your idea at www.pcampatl.com/sessions? We cannot ind your contact information to make this update on your behalf.

Protecting & Monetizing Intellectual Property for the Technology Industry [is now under review]

2010-08-10T10:45:36+09:00

Protecting & Monetizing Intellectual Property for the Technology Industry [updated]

2010-08-10T10:45:35+09:00

jasonbrett (admin) responded:

Can you please re-enter your idea at www.pcampatl.com/sessions? We cannot find your contact info to make this update for you!

From Product Manager to the C-Suite

2010-08-03T23:39:29+09:00

John Mecke suggested:
An open discussion about how product managers can move forward in their careers to general management and eventually the C-Suite

No Such Thing as a Social Product – Only Social Product Managers

2010-08-02T23:12:10+09:00

jon gatrell suggested:
With all the focus on social media and the opportunities it affords organizations, there is still very little traction in many sectors and roles. While marketing and communications, pr and other functional groups in technology companies have rapidly embraced social platforms and tactics, the evidence indicates that the majority of Product Managers are less likely to use social options to improve products, engage the market and identify new problems to solve with their solutions. This session will examine the state of product management and social media, while identifying 3 key takeaways which you can put in practice tomorrow to improve your understanding of buyers, your customers and the problems waiting to be solved.

Better Design Through Sketching: Collaborative Design Workshops

2010-08-01T11:58:23+09:00

Will Sansbury suggested:
Are you managing a product without the benefit of a design team and need to improve the quality of design? Are you working with a design team, but wish you could speed up their design efforts? Do you struggle with defining requirements at the right level to guide your design team without limiting their creativity and potential innovation? Collaborative design workshops allow you to harness your stakeholders' domain knowledge to quickly generate a wealth of design ideas. Using these ideas as input into traditional design processes can lead to better, more innovative designs--in less time. In this workshop, we'll follow the studio critique method taught in many design schools to create several concepts for a website. In addition, I'll share some pointers on how to introduce this technique into your organization--and some pitfalls to avoid (e.g., design by committee). Not artistic? If you can draw a box, you have the tools you need to communicate your design ideas effectively. Don't let fear of embarrassment stand between you and innovation.

Putting the User Back in User Stories with Personas

2010-08-01T11:19:16+09:00

Will Sansbury suggested:
Have you met User? You know, the guy in "as a user, I want to..."? The nameless, generic user that serves as the actor in many user stories does little to encourage empathy in your Agile project teams. Beyond that, it's highly unlikely that all of the desires encapsulated in a project's user stories would be shared by one individual. But when every story is told from User's perspective, it becomes incredibly difficult to understand the value of each story so that it can be effectively prioritized. Research-backed personas provide a powerful tool to understand the people for whom you are building a product, and they're a natural fit for transforming User into someone to whom your team can actually relate. In this session, I'll explain how to conduct guerilla research to create personas for your product, and I will outline the business and user experience benefits that come from allowing those personas to guide your requirements definition and discussion.

User Experience: Surprise and Delight Me.

2010-07-30T03:41:13+09:00

Kristin Colier suggested:
Does your product enhance people's lives, create happiness, surprise and delight even for a moment? Can your product make someone feel more empowered, inspired or in control of their destiny? Do your customers recommend or better yet, rave about your product to others? OR Does your product simply perform a function or solve a problem: to save time, money, effort or frustration? Break the habit of simply fixing bugs, adding features and addressing complaints and take a step back and look at real user experience. Look at your products from the user's perspective and in the user's context. Discover small changes that can have big impact - and how to generate new ideas. Could your product surprise and delight? Take User Experience beyond "what's wrong?" into the land of "What could be awesome?" Short presentation then open discussion - specifically on how to work awesome design into a real product life cycle.

Idea to Market: Conquer the Most Common Obstacles [updated]

2010-07-27T13:35:12+09:00

You have lots of ideas! But have you ever faced challenges - or run up against obstacles - going from idea to market? If so, this session is for you. In this highly interactive session, you'll Identify and crash through the obstacles that have been holding you back. You’ll learn a practical set of actions you can follow right now to unlock what's stopping you and launch your idea. Presented by David Eckoff and Selah Abrams. More about the presenters: David Eckoff is a technology entrepreneur, advisor to media & technology companies and business educator. For the past three decades, Eckoff has been an innovator in start up companies and Fortune 500 alike. He is co-founder of Spitter, a real-time social news network for sports fans; and president of Revolutionary Ventures. Eckoff has helped businesses take revolutionary ideas from the drawing board to market, included Ustream.TV, Kleiner Perkins backed Zazzle.com, 3D Virtual World innovator Kaneva, and more. Previously, he served as Vice President, New Product Development & Innovation at Turner Broadcasting (CNN, TBS, TNT, Cartoon Network); Senior Director at RealNetworks; Senior Vice-President at Rivals.com; and Founder of Inside Carolina. David has spoken at numerous events, as a keynote speaker and panel speaker, including SXSW Interactive; Perot Innovation Lab: Innovation Insights; Charles River Ventures CEO Leadership Summit; Video on the Net; Streaming Media East and West; and more. ## Selah Abrams: Starting with just $1,800 in 1992, Selah Abrams grew a bricks and mortar apparel and accessories firm into a multi-million dollar wholesale, retail and online sales brand with franchised stores. Selah was hooked on creating new opportunities from scratch. Today, Selah is a media and entertainment entrepreneur, broadcast engineer, and international educator. He divides his time between three businesses: a day gig at Turner Studios; managing an international production company, with locations in Atlanta, Germany, and South Africa; and as the founder of Future Moguls, training young entrepreneurs and media professionals in Africa and the Caribbean. Prior to Turner, Selah honed his branding and interactive marketing skills at Grey Worldwide in New York. Selah is a regular speaker at events and conferences and is deeply involved with the local Atlanta digital entertainment industry, by chairing and/or sitting on the board of Audio Engineering Society, Digitainment Georgia, TAG Entertainment and WLS societies. He is also involved in the creation of a Georgia Film Workforce Development Program, Workforce Readiness Region, and mobile media teaching lab.

George Hatzilias said:

I may be interested in participating in this or similar topics. As VPE of SlingshotPDG.com, I've lead the development of hundreds of products and am well versed in the common obstacles.

Social Media Meets Quick Response (QR) Codes: 25 Great QR Ideas in 10 Minutes - Then We Brainstorm! [updated]

2010-07-23T00:19:42+09:00

Find out how to integrate QR codes in your product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls. I’ll give you 25 QR ideas in the first 10 minutes: then we’ll brainstorm at least 25 more great QR ideas in the next 20 minutes. Remaining time for discussion. New to QR codes? Please read my QR Codes 101 … blog post: http://blog.GREATtv.com

smigrod said:

Do you have questions that you would like answered during the discussion portion of this session?

Social Media Meets Quick Response (QR) Codes: 25 Great QR Ideas in 10 Minutes - Then We Brainstorm!

2010-07-22T23:29:58+09:00

Dan Smigrod suggested:
Find out how to integrate QR codes in your product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls. I’ll give you 25 QR ideas in the first 10 minutes: then we’ll brainstorm at least 25 more great QR ideas in the next 20 minutes. Remaining time for discussion. New to QR codes? Please read my QR Codes 101 … blog post: http://blog.GREATtv.com

Engage UX to clarify requirements [updated]

2010-07-19T09:36:59+09:00

Text-based, over the wall requirements often result in disappointed product managers when the product pops out of development. User eXperience (UX) professionals can provide user scenarios, stories, and wireframes that effectively communicate requirements to developers and initiate realistic negotiations about what can be done. They also provide the opportunity to get user validation before code development even starts.

Coy Yonce said:

Hey Michael. Great topic. I would love to present with you if you are interested. I a huge advocate of engaging UX early and am actively working on a new project where we have done just that with great success. Contact me at coy.yonce@sap.com if you want to collaborate on the session.

Protecting & Monetizing Intellectual Property for the Technology Industry

2010-07-18T08:26:48+09:00

Good_Vibes suggested:
We understand that when you are meeting tight deadlines and clients are turning up the pressure, you just don't have time to get to all of the tasks that need to get done in your business. We are a full service legal and accounting team that serves the technology industries. We can give you tips on how to create an intelligent business strategy that will supercharge your back office and take the stress away from day to day operations so that you can focus on delivering the kinds of results that your clients demand and deserve. Our goal is to protect your creativity and help you come up with creative solutions that will improve your business.

Engage UX to clarify requirements

2010-07-16T23:18:39+09:00

Michael Hughes suggested:
Text-based, over the wall requirements often result in disappointed product managers when the product pops out of development. User eXperience (UX) professionals can provide user scenarios, stories, and wireframes that effectively communicate requirements to developers and initiate realistic negotiations about what can be done. They also provide the opportunity to get user validation before code development even starts.

Introduction to Product Camp

2010-07-12T07:51:26+09:00

jidoctor suggested:
To be held during registration time - this is a brief overview of what Product Camp is all about and how to get the most of your day.

The Fundamentals of Product Management & Marketing & The New Economy: What's Different? [is now completed]

2010-07-11T07:44:45+09:00

Traditional principles of product management and product marketing are still valid, but the new economy is forcing them to be applied very differently to meet the demands of your target buyers. Learn five new perspectives on the same fundamentals.

From Classroom to Operations: Strategy for Implementing a Common Framework [is now completed]

2010-07-11T07:44:40+09:00

You will learn about proven approaches to integrating a product marketing/development framework into your organizational operations, so it's more than just a glossy 1-pager posted in your office.

Strategies for Controlling Scope Creep [is now completed]

2010-07-11T07:44:36+09:00

Perhaps one of the most critical controls that must be implemented in young organizations is a formal change control process. What causes scope creep and how can an organization effectively handle the phenomenon?

selling to sales - winning in multi-product-line organizations [is now completed]

2010-07-11T07:44:27+09:00

Product Marketing is on venus and Sales is on Mars, or perhaps Jupiter. This session will be a collaboration on how to win competitive advantage against competing product lines, and win the hearts, mind, and valuable time and energy of the front line, often product agnostic, field sales force.

Communicate Effectively with Visual Tool ElectronicNapkin.com for your Laptop. Show and Tell [is now completed]

2010-07-11T07:44:22+09:00

Use the power of a high definition webcam (mounted vertically over your desk) and your laptop like an overhead projector so that everyone can SEE what you are DISCUSSING. Hook your laptop up to an extended monitor, Flat Screen TV, LCD projector, or stream the real time video over the internet using any web conferencing software. website: www.ElectronicNapkin.com

Herding Cats... Managing Conflicting Priorities [is now completed]

2010-07-11T07:44:17+09:00

One of PM’s critical responsibilities is making sure the right features are added to the product. However, Sales wants one thing, Development another, and customers want things specific to their business. How does the product manager satisfy all these groups and beat the competition?

Requirements Deathmatch [is now completed]

2010-07-11T07:44:07+09:00

Which is better? IEEE-8x0 style specifications, use cases or user stories? Let's have a roundtable to talk about the strengths, weaknesses and potential pitfalls of all.

Turning VOC Research into Product Development Strategy [is now completed]

2010-07-11T07:43:59+09:00

How can I make the “Fuzzy Front End” less fuzzy and more useful? Many of us struggle on how to use “Voice of the Customer” Research to formulate sound product development strategy. Is there really a way to use this body of qualitative and quantitative market research in a productive and meaningful way? Scott Friderich of Clarity Research will lead a non-linear conversation on the topic, sharing his own experience in the area of developing new product development strategy from the confluence of customer research, your company’s culture, and its capabilities.

Follow a Problem Solving Methodology to Build Solid Sales! [is now completed]

2010-07-11T07:43:53+09:00

So much noise today! It's wasteful to blast prospects with the details of product features or even with benefits that the author guessed would matter. It's MUCH more compelling to define a problem and build a solution in the prospect's mind that is founded on real issues and based on the product your salespeople will be able to deliver! This session will offer a review of basic problem solving methodology, followed by some pointers for using problem solving research methods to build solid sales.

The Valuable Paradox of Uncertainty [is now completed]

2010-07-11T07:43:46+09:00

Why You Need Uncertainty to Manage Product Development Risk: Business case value analysis for new product development is typically driven with single point assumptions. Sensitivity analysis, if it occurs, is likewise driven by arbitrary +/-- percentages on the assumptions without giving thorough consideration to the real range and prevalence of the assumptions. Unfortunately, this approach with its inherent biases exposes us to unforeseen risks and failure to recognized significant sources of value. By properly exploring critical uncertainties, we can learn how to develop rational risk mitigation plans and creative, robust competitive strategies for new product development.

How to Hold a Memorable and and Productive Brainstorming Event [is now completed]

2010-07-11T07:43:41+09:00

Everyone's been to a brainstorming event that didn't yield the desired results...same old stuff, no buy in, too much blue sky, too much politics. In this session you will learn a scalable methodology that will result in top ideas that meet business goals!

Confessions of a Recovering Patent Attorney: When Not and When to Spend Money on Patenting [is now completed]

2010-07-11T07:43:35+09:00

This is the truth: most patents--in my opinion 90 % or more--end up being worthless. So why should a cash-strapped entrepreneur or small business spend the money they need to keep their doors open on patent filings? And, even assuming you are flush with cash, why should you spend your spare time with patent lawyers? In this session, we will discuss WHY and WHEN an entrepreneur should move forward with patent protection. We will also discuss the risks associated with alternative protection strategies.

Testing Capability Model – How it can help improve quality of a software product [is now completed]

2010-07-11T07:43:29+09:00

Testing is a vital component of the software development process. It is the last quality control gate before a product is released to the customer. It is the most expensive and relied upon method for software verification & validation. While an application may have good architecture, good design and good code, if it is not well tested it cannot be considered a successful product. There are many industry standards, models, and approaches (e.g., CMMI, ISO, ITIL, and IEEE among others) designed to address the quality needs of software and IT organizations. In practice, such models focus on large projects and organizations. There has been little public effort in tailoring and applying these best practices to testing in an effective and agile manner. The Testing Capability Model (TCM©) is developed to fill this need. The Testing Capability Model© (TCM©) is a framework designed to guide improvement in testing organizations, and further improvements in project management and upstream activities of coding, design and requirements in a systematic way. This presentation will describe the TCM framework and explain how it can be used to improve testing practices and the quality of the delivered product. Dr. Iraj Hirmanpour, Dr. Abi Salimi and Mr. Mansour Kenareh will present this model.

Waterfall is all wet - Scrum is where it's at! [is now completed]

2010-07-11T07:43:23+09:00

This session is an informal roundtable to discuss how to "unlearn what you have learned" regarding traditional waterfall methodology. I will host the roundtable from the perspective of the Product Owner. I can share insight on being a Scrum pioneer in a company that uses waterfall methodology. I can share how our Product Management team has adapted to Scrum. I would welcome attendees to share experiences.

The Product Influencer's Mantra [is now completed]

2010-07-11T07:42:38+09:00

The Product Influencer’s Mantra (Learning the Philosophy, Forces and Dynamics that Influence Product Management) Abstract: Mantra (n): A word or group of words, an act or a series of acts - all considered capable of creating “transformation”. (“man” - mind + “tra” - liberation). Managing products in large organizations presents a unique challenge to The Influencer (Change Agent). This presentation is about the unique challenge and provides a “Mantra” for the Influencer to influence the product management process. The Product Influencer’s Mantra looks at the Philosophy, the Forces and the team Dynamics around product management. Finally, we summarize the “Mantra” that would help the Product Influencer to seize this unique moment.

Product Design for Nondesigners [is now completed]

2010-07-11T07:42:28+09:00

Are you new to product development? First time working with designers? Feel out of touch with what's new in design? Understanding the processes, tools, deliverables, budgets, expectations and motivations can make it all go much smoother.

How to perform a Noninvasive Collaboroscopy [is now completed]

2010-07-11T07:42:23+09:00

1st Answer the question; Will Product Management require more or less collaboration in the future? 2nd Learn how to survey your collaborative network and discover degrees of success and failure. Let’s face it, to be successful we need to know more, make faster decisions and perform in a more diverse environment. Too often we think we are the only ones who carry the weight of success and failure on our shoulders. In this session you will learn how to leverage your colleague’s cognitive network to help you make better and faster decisions.

Alpha and Omega Interviewing [is now completed]

2010-07-11T07:42:11+09:00

Alpha and Omega Interviewing – How to answer the dreaded “Tell me about yourself” question in the beginning of an interview and the Secret Ninja 5 step method to generating an exceptional thank-you card at the end of the Interview.

$Gro,ooo,ooo,oow,ing globally, and rapidly [is now completed]

2010-07-11T07:42:05+09:00

$Gro,ooo,ooo,oow globally, and rapidly by loving your Channels! No longer can companies be successful doing everything. Big companies need an eco-system of smaller companies to support their growth, and Small companies need partners to distribute their products globally. Are you stuck, not growing when and where you want? Come by this session explore the topic of growing through channels.

Google Wave: Valuable Product Management Tool? [is now completed]

2010-07-11T07:41:58+09:00

Google Wave is one of the newest technologies to emerge from Google Labs. This might be a good topic for some free-form discussion about its potential uses in product management.

Sales Needs a Roadmap? [is now completed]

2010-07-11T07:41:52+09:00

In this session I'll share my experiences in helping create a Sales Product Roadmap at VersionOne. When I say Sales Product Roadmap, I'm referring to a document shared externally, as opposed to the internal plan. Key questions that I'd like to explore with the group: *What are the benefits and drawbacks of a Sales Product Roadmap? *When does it make sense to communicate a roadmap to customers? *What kind of structures should be in place to help formulate the roadmap? *How far out should the product roadmap extend? If you don't have a clear process for creating and sharing your product roadmaps, then this session is for you!

From Concept to Practice - Avoiding the Pitfalls [is now completed]

2010-07-11T07:41:44+09:00

Product managers are continually learning new "best practices" for Product Management - from training classes, webinars, P-Camps, their peers, and others. Why is it so difficult to get traction and implement these practices on the job? What techniques are product managers using to overcome organizational obstacles? This interactive and lively session will provide a framework to enable you to become a Market-Driven change agent!

Getting Paid for Your Hard Work: Creating Your Desired Exit Value [is now completed]

2010-07-11T07:41:39+09:00

If you are like most entrepreneurs today, you are looking to exit from your venture or obtain substantial capitalization after a fairly short time, for example 1 to 3 years after inception. To succeed in such an aggressive business plan, you must be able to convince someone else--usually a highly sophisticated business person--that he or she should choose your venture over a myriad of other investment opportunities. In this session, you will learn how to identify, capture and protect the value in your start-up venture, so that you can articulate this value to others who might buy or invest in your company. This session will also discuss intellectual property--a significant form of business value today--and provide "contrarian" advice about whether you should spend your money on patent and other forms of IP protection.

Stupid Users and 4 other stupid things about software product management [is now completed]

2010-07-11T07:41:33+09:00

We all get bogged down in the noise, the tactical and the stupid things which stop us from doing the right things for the business. The daily routine is cluttered with inbound requests which stop us from getting strategic, this session addresses common annoyances and recommendations to avoid common pitfalls in software product management.

Requirements Workshop [is now completed]

2010-07-11T07:41:28+09:00

Crack the code on writing requirements. It’s the easiest approach you’ll ever learn for defining market, business and user requirements and how all three collectively simplify the definition of product requirements. There’s a bonus! Use all of the above to improve the performance of marketing, sales, services and support and reduce the day-to-day dependency on product management.

Product Training That Sells - Think Like A Sales Person [is now completed]

2010-07-11T07:41:13+09:00

The problem with most product training is that it is about the product, not how to sell the product. When we talk to salespeople they tell us that understanding how a product works is the easy part, they want to know how to sell it. Product training is developed by technical and marketing people. They take much more of a 30,000 foot view of the product and the salesperson has to position the product at the 3 foot level. The result is a sales call discussing features and benefits not the value to the customer. Salespeople spend valuable time creating their own sales materials that often do not support the manufacturer's branding message. At Catalyst we believe you must create product sales training designed to support the sale of the product. The three keys to product sales training are that it must support the sales cycle, it must remove the "leap of faith" and it must provide situational access: ■Support the sales cycle The sales process requires different knowledge about the product at different times in the process. It is critical that training recognizes this and provides the right information at the right time. ■"Leap of Faith" Product training often describes features and benefits and discusses customer value but to be effective it must link the features and benefits directly to customer values in a logical way that will help the customer understand, believe and value the message. It is not good enough to give the salesperson all of the facts and expect them to create the logical linkages, the training must do it for them. ■Situational access Product training is often delivered at annual meetings, through lunch and learns or possibly by web based presentations which will build awareness. All of these are training events that expect the sales person to absorb the information and recall it when they need to in the sales process. Effective product sales training must be available in a modular on demand format. This is particularly important for third party sales channels who represent many products from multiple manufacturers. Make sure your product training answers these three questions: 1. What makes my product valuable? 2. Who will most likely find it valuable? 3. How do we tell the story so the customer will understand, believe and value my product?

Scrum (Agile Software Development) in Practice [is now completed]

2010-07-11T07:41:08+09:00

Agile software development is widely accepted as one of the best ways to develop software, but implementing it effectively can be challenging. Scrum is a popular flavor of agile used by companies such as Microsoft, Yahoo, and Oracle. This talk will cover the basics of Scrum, but also focus on the specifics of how we have successfully implemented this agile process.

Achieving Sustained Revenue Growth - the Holy Grail [is now completed]

2010-07-11T07:41:01+09:00

One out of five large companies grew revenues consistently during the last two business cycles and only one out of twenty accomplished this growth organically, with internal product and business development. Organic growth companies enjoyed 10x higher financial return (vs. S&P500). What distinguishes winners from losers? Growth leaders are better skilled in managing risk so they take more risk. They think bigger and execute faster. We have codified best practices in a methodology called Critical Assumption Planning (CAP). In this session we will introduce CAP and describe how it is used in product and business development at leading companies. CAP is easy to learn and fast to deploy with existing New Product Development/ New Business Development processes.

Analyzing Acquisition Candidates [is now completed]

2010-07-11T07:40:54+09:00

Product managers often have to make buy/build/partner decisions, yet few have experience in pitching acquisition candidates to senior management effectively. This session will walk through the basics of analyzing and pitching potential acquisitions in a way that execs, boards, and investors want to see them.

Social Media Business Plans - w/Revenue Models [is now completed]

2010-07-11T07:40:48+09:00

Social media is revolutionizing many things, one of the most noteworthy is the revenue model.What if instead of offering a Social Media strategy that will drive business, create one that creates a new revenue stream? I can provide a series of case studies that does just that. Sherry Heyl

Automated Lead Nurturing: The Biggest Trend in Marketing You Dont' Know About [is now completed]

2010-07-11T07:40:39+09:00

A look at the newest trend in Marketing: Automated Lead Development. See how leading edge companies are using comprehensive prospect tracking, integrated marketing channels, activity based scoring, automated nurturing, and advanced ROI reporting to gain marketing efficiencies. This detailed look will examine the technologies and best practices designed to help your company optimize your current marketing spend.

Six Laws of Start-up Success [is now completed]

2010-07-11T07:40:34+09:00

Millions of products launch, and millions of companies start-up, what are the common traits of the few that are wildly successful? In this presentation you will learn about the Six Laws of Start-Up Success and find out what you can do now to make your products and company immediately better.